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Mrs. Stroh
English Language Arts
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Intro to Mass Communications

Introduction to Mass Communications

Mrs. Jill Broderic & Mrs. Susan Stroh

Introduction to Mass Communications is designed to lay a foundation for students to give them the beginnings of a toolkit of skills in mass communication. Students will learn basic skills and gain practical experience in the processes that lead to the production and distribution of a publication. Students will focus on research, writing, editing, and presentation for news and strategic communication in print, video, and online. This course will be counted as an ELA elective. This course will be a prerequisite for Yearbook, Journalism, and Broadcast Journalism/The Morning Show starting in 2017-2018.

 

Unit/ EQ

Concepts

Applicable Courses

Journalism Basics

What does a journalist do?

Journalism, media, audience

Yearbook

Newspaper

Broadcast

Staff Roles

What are the various roles on a production staff and how does each role function?

Editor-in-Chief, Specialized Editors, Reporters, Business Manager, Copy Editor, Photography Editor, Studio Jobs, Advertising and Marketing Manager, Online & Social Media Coordinator

Yearbook

Newspaper

Broadcast

Media Law

What amendments, laws, and acts give journalists certain rights and limit certain privileges?

Copyright, defamation, libel, fair use, intellectual property, public forum, slander, sunshine laws, ethics

Yearbook

Newspaper

Broadcast

News Values and Story Ideas

What do we cover and why?

 

Beat, deadline, human interest, impact, audience, local angle, news value, prominence

Yearbook

Newspaper

Broadcast

Interviewing and Attribution

Whom do we ask? How do we quote them?

Close-ended questions, open-ended questions, attribution, direct/ indirect quotations

Yearbook

Newspaper

Broadcast

Headlines and Captions

How does a journalist write effective headlines and meaningful captions?

Primary headline, secondary headline, subheadline, kicker, wicket, hammer, tripod, specialty design, summary captions, expanded captions, quote captions, collective captions, typography, typeface, serif, sans serif, script, decorative

Yearbook

Newspaper

Writing News Stories

What elements are utilized in effective news stories?

 

 

Lead, transitions, bias, editorializing, Associated Press Style Guide, sourcing

Yearbook

Newspaper

Yearbook Purpose

Why do we produce a yearbook and who is the audience?

Historical Book, Photo Book, Reference Book, Fun Book, Primary Audience, Secondary Audience

Yearbook

Layout & Design

What are the basic elements of design?

Dominance, Eyeflow, Hierarchy, Contrast, Gutter, Folio, Tight/Expanded Spacing, Content Module, Cob Photos, Eyeline, Margins, Column, Picas, White Space

Yearbook

Newspaper

Photo Composition

What is a photojournalist and how can a photograph use the rules of composition to capture powerful images?

Photojournalism, Composition, Perspective, Rule of Thirds, Leading Lines, Action/Emotion, Juxtaposition, Framing, SLR Camera, Shutter Speed, Aperture, Editing, Cropping, PHS Publishing Server

Yearbook

Newspaper

Production

How can I create a successful news layout or yearbook spread?

Yearbook Avenue, Adobe Indesign

Yearbook

Newspaper

Visual and Multimedia Storytelling

What makes an effective video story?

Video Journalism, Production, Storyboard, Script Writing

Yearbook

Newspaper

Broadcast